Despite the success of The Blair Witch Project in 1999 it wasn’t until around 2007 when the likes of REC, Paranormal Activity and Cloverfield came along that any film makers were able to really cash in on the found footage format. The main contributing factor being that, by this time high quality equipment was now so cheap and widespread that the concept of documenting every split second of your life was a feat achievable by a majority of society.
